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DIGITAL MARKETING ANALYTICS

OBJECTIVE

Digital Marketing Analytics and Strategic Marketing

ELIGIBILITY

  • Final Year MBA marketing students with statistics background
  • Digital Marketing professionals

CAREER OPPORTUNITIES

Successful candidates will be able to combine the analytics skills along with digital marketing techniques. This would give a huge boost to the career of a marketing professional.

COURSE SYLLABUS

Topic Name Key Areas Duration
Digital Marketing Essentials
  1. Digital Tools (SEO, SEM, SMM, Email Marketing, PPC)
  2. Implementation (Media Planning, A/B Testing)
  3. Monitoring (ROI)
2 hrs 2 hrs 2 hrs
Getting Digital Marketing Data
  1. APIs
  2. Web Analytics
  3. Google Analytics
2 hrs 2 hrs 4 hrs
Analytics for Marketing
  1. Analytics Tool – Essential Guide to R programming
  2. Google Analytics using R
  3. Churn Analytics
  4. Sentiment Analytics
20 hrs 4 hrs 1 hr 1 hr
Building Dashboard
  1. Tableau For Marketing Analytics
  2. Case Study: Building Dashboard using Tableau for measuring sales trend post SMM
12 hrs 3 hrs
Total 55 hrs

Course timings & days:

4 hours per day

2 days per week

7 weeks

Course Fee: 29,500/-

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